God I hope the rumours around this are a load of rubbish. I really do.
Picture the scene:
Geeks Toy becomes Betfair's Premium Product to access their markets (Stops everyone going on about how shite the site has become and gives them a chance to say look we are doing something about it)
By the way as you now use the Premium Interface we need to increase your Commission/Premium Charge/Start charging Data Access Charge (Additional revenue stream so desperately needed at the moment by Betfair imo)
Three months down the line (after the in house developers get hold of a great piece of Software) you hit submit on a bet and get asked the question - 'Do you want to play Blackjack/Visit the Casino first?'
We all know Betfair Rapid is a pile of Cack, it all seems to fit :(
Somebody tell me I have got too much of a vivd imagination please...............